A roadmap to sustainable success


You've tried everything to grow your business: increasing sales, streamlining processes, even burning the midnight oil. But something still feels off. What if the real problem isn't where you think it is?

In the latest episode of The Business You Really Want, Tonya Kubo and I reveal what’s often misunderstood when entrepreneurs think about business operations.

Here's a taste of what you'll discover:

  • Why the symptom and root cause of a problem may not be the same thing
  • The five key functions that make up your business engine
  • How misaligned operations can lead to failure — even when your sales are soaring
  • Why one-size-fits-all solutions rarely succeed in the long run

We’re going through the exact framework I’ve been using over the past several years to help my clients achieve sustainable success.

If you feel like you’re doing all the right things and still not getting the results you expect, this is the episode for you.

You can listen on Apple and Spotify, or watch on YouTube.

When you listen, make yourself known. Leave a review, a comment, or email Tonya with your thoughts on the episode.

Until next week,

Gwen Bortner
Founder/CEO, Everyday Effectiveness

P.S. If you're willing to help increase awareness of the show, Tonya has created a press kit with all of the assets to make it easy for you.

Whenever you're ready, there are 3 ways I can help you:

  • Schedule a call to discuss how I can help you design your business with intention.
  • Join the Small Biz Book Club to discuss applying big ideas from business books to small business reality.
  • Book me as a speaker or podcast guest.

PO Box 1133, Merced, CA 95341
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Gwen Bortner | Everyday Effectiveness

Gwen Bortner is a business advisor who provides outside perspective and unwavering accountability. She’s also the one to ask the hard questions others won't. After four decades of working across 47+ industries, Gwen has learned that marketing and sales have built-in feedback loops — you know quickly if they're working. But the behind-the-scenes engine that runs your business? That's where the blind spots live. That's where successful businesses secretly start breaking down, even when everything looks fine from the outside. Gwen's monthly newsletter provides tips to help you identify bottlenecks others miss so you can build a business that performs well without consuming your life.

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