Gwen Bortner is a no-nonsense Operational Strategist and Business Advisor with an intuitive coaching mindset. She helps visionary female entrepreneurs achieve their most ambitious goals without the stress and overwhelm of trying to do it all on their own. Her approach comes from the belief that personal and professional success looks different for everyone, and most business owners waste time and energy trying to conform to outside expectations and definitions of success. From finance to IT, and small business operations to academia, Gwen has seen cookie-cutter strategies put organizations on the fast track to frustration, burnout, and eventually failure. Problem-solving is her zone of genius, and Gwen can quickly discern the root cause of issues, simplify systems and processes, then create the most direct path to any given solution.
A roadmap to sustainable success
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Everyday Effectiveness | Biz Ops Exposed
Gwen Bortner is a no-nonsense Operational Strategist and Business Advisor with an intuitive coaching mindset. She helps visionary female entrepreneurs achieve their most ambitious goals without the stress and overwhelm of trying to do it all on their own. Her approach comes from the belief that personal and professional success looks different for everyone, and most business owners waste time and energy trying to conform to outside expectations and definitions of success. From finance to IT, and small business operations to academia, Gwen has seen cookie-cutter strategies put organizations on the fast track to frustration, burnout, and eventually failure. Problem-solving is her zone of genius, and Gwen can quickly discern the root cause of issues, simplify systems and processes, then create the most direct path to any given solution.
Reader — It’s been a great year here at Everyday Effectiveness, with changes affecting just about every aspect of the business. Here’s a quick list of what our team has been up to this year: I finally took the time to create a Services page for the website. We rebranded, and we redesigned our website. I had the pleasure of being featured on Lean Out Your Business, Talk Nerdy to Me, the OBM Opportunity, and Badass Creatives. We launched Savvy Syndicate, our client-only mastermind. I brought...
Reader — The holiday season brings a unique set of challenges to your usual energy patterns. Between personal obligations, end-of-year business demands, and the general festive atmosphere, December rarely follows your typical workflow. This is exactly why understanding your energy patterns becomes even more critical during this time. Many business owners make the mistake of trying to maintain their usual pace in December while adding holiday commitments on top. This is a recipe for burnout....
Reader — Want to know the dirty secret about time management? It doesn't exist. Time is a fixed resource that moves at a constant rate. That’s not something that can be managed. When clients come to me, they usually have the following complaints: They feel overwhelmed, unable to keep up despite working constantly Their business is consuming their entire life. Family, health and relationships suffer. They feel guilty about not being "productive enough" even though they are exhausted So while...