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Gwen Bortner | Everyday Effectiveness

Are Your Business Goals Secretly Sabotaging You?

Published about 1 year ago • 1 min read

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Have you ever felt like you're chasing a business goal that looks impressive on paper but leaves you feeling exhausted and unfulfilled? You're not alone.

In today’s episode of The Business You Really Want, Tonya and I challenge the conventional wisdom around goal-setting. But we don’t leave you in the dark. We also cover how to set goals you'll actually achieve (and enjoy pursuing).

We share the story of a brilliant attorney who thought she wanted to be a top litigator until she realized that goal was making her miserable. When she aligned her goals with her true strengths and values, everything changed.

Listen to the full episode to discover:

  • How to recognize if your current goals are misaligned with your values
  • The game-changing "Good/Better/Best" goal-setting framework
  • Why realistic growth metrics matter more than you might think

Remember, the most successful business isn't always the biggest.

Ready to redefine success on your own terms? Tune in on Apple and Spotify, or watch on YouTube.​

Here's to building the business you really want,

Gwen

P.S. Have a goal you're unsure about? Reply to this email and let's chat about it. Your insights might even be featured in a future episode!

Want to help support the show?

Tonya has created a press kit, which contains details and promotional materials to help you lift up the show – and give it the best chance at being found by business owners just like you.

Whenever you're ready, there are 3 ways I can help you:

  • ​Schedule a call to discuss how I can help you design your business with intention.
  • Join the Small Biz Book Club to discuss applying big ideas from business books to small business reality.
  • ​Book me as a speaker or podcast guest.

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Gwen Bortner | Everyday Effectiveness

Accountability + Productivity = Sustainable Success

Gwen Bortner is a business advisor who provides outside perspective and unwavering accountability. She’s also the one to ask the hard questions others won't. After four decades of working across 47+ industries, Gwen has learned that marketing and sales have built-in feedback loops — you know quickly if they're working. But the behind-the-scenes engine that runs your business? That's where the blind spots live. That's where successful businesses secretly start breaking down, even when everything looks fine from the outside. Gwen's monthly newsletter provides tips to help you identify bottlenecks others miss so you can build a business that performs well without consuming your life.

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