Are Your Business Goals Secretly Sabotaging You?


Have you ever felt like you're chasing a business goal that looks impressive on paper but leaves you feeling exhausted and unfulfilled? You're not alone.

In today’s episode of The Business You Really Want, Tonya and I challenge the conventional wisdom around goal-setting. But we don’t leave you in the dark. We also cover how to set goals you'll actually achieve (and enjoy pursuing).

We share the story of a brilliant attorney who thought she wanted to be a top litigator until she realized that goal was making her miserable. When she aligned her goals with her true strengths and values, everything changed.

Listen to the full episode to discover:

  • How to recognize if your current goals are misaligned with your values
  • The game-changing "Good/Better/Best" goal-setting framework
  • Why realistic growth metrics matter more than you might think

Remember, the most successful business isn't always the biggest.

Ready to redefine success on your own terms? Tune in on Apple and Spotify, or watch on YouTube.

Here's to building the business you really want,

Gwen

P.S. Have a goal you're unsure about? Reply to this email and let's chat about it. Your insights might even be featured in a future episode!


Want to help support the show?

Tonya has created a press kit, which contains details and promotional materials to help you lift up the show – and give it the best chance at being found by business owners just like you.

Whenever you're ready, there are 3 ways I can help you:

  • Schedule a call to discuss how I can help you design your business with intention.
  • Join the Small Biz Book Club to discuss applying big ideas from business books to small business reality.
  • Book me as a speaker or podcast guest.

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Everyday Effectiveness | Biz Ops Exposed

Gwen Bortner is a no-nonsense Operational Strategist and Business Advisor with an intuitive coaching mindset. She helps visionary female entrepreneurs achieve their most ambitious goals without the stress and overwhelm of trying to do it all on their own. Her approach comes from the belief that personal and professional success looks different for everyone, and most business owners waste time and energy trying to conform to outside expectations and definitions of success. From finance to IT, and small business operations to academia, Gwen has seen cookie-cutter strategies put organizations on the fast track to frustration, burnout, and eventually failure. Problem-solving is her zone of genius, and Gwen can quickly discern the root cause of issues, simplify systems and processes, then create the most direct path to any given solution.

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