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Do you find yourself avoiding your financial reports like the plague?

You wouldn’t be the first. And I doubt you’d even be the last.

(So much so that Tonya Kubo, my chief marketing officer and podcast co-host, predicts this week’s episode will be the least popular of all time)

But what if I told you that confronting your finances could be the key to reaching sustainable success and building the business you really want?

In The Business You Really Want today, Tonya and I plunge into the often-dreaded topic of accounting. We explore why so many entrepreneurs shy away from their numbers and how this avoidance can actually sabotage your success.

Here's a taste of what we cover:

• The surprising truth about what your business should really be doing
• Why looking at your P&L statement monthly is non-negotiable, even if you have a bookkeeper or accountant
• The most common fears about business finances (and why they're holding you back)
• How understanding your numbers can help you make better decisions
• A simple mindset shift that can transform your relationship with accounting

Plus, we share how you can use your financial data to inform strategic decisions and take your business to the next level.

Don't let fear of numbers keep you from building the business you really want. Face them head-on by checking out this episode.

You can listen to the full episode on Apple and Spotify, or watch on YouTube. Your future self (and your bottom line) will thank you!

Here's to building the business you really want!

Gwen Bortner,
Everyday Effectiveness

P.S. This week marks our fifth episode of The Business You Really Want. If you’re enjoying the show, please leave us a review on Apple or Goodpods. If you have questions you’d like for us to discuss in a future episode, email tonya@everydayeffectiveness.com.