Are your finances holding your business hostage?


Do you find yourself avoiding your financial reports like the plague?

You wouldn’t be the first. And I doubt you’d even be the last.

(So much so that Tonya Kubo, my chief marketing officer and podcast co-host, predicts this week’s episode will be the least popular of all time)

But what if I told you that confronting your finances could be the key to reaching sustainable success and building the business you really want?

In The Business You Really Want today, Tonya and I plunge into the often-dreaded topic of accounting. We explore why so many entrepreneurs shy away from their numbers and how this avoidance can actually sabotage your success.

Here's a taste of what we cover:

  • The surprising truth about what your business should really be doing
  • Why looking at your P&L statement monthly is non-negotiable, even if you have a bookkeeper or accountant
  • The most common fears about business finances (and why they're holding you back)
  • How understanding your numbers can help you make better decisions
  • A simple mindset shift that can transform your relationship with accounting

Plus, we share how you can use your financial data to inform strategic decisions and take your business to the next level.

Don't let fear of numbers keep you from building the business you really want. Face them head-on by checking out this episode.

You can listen to the full episode on Apple and Spotify, or watch on YouTube. Your future self (and your bottom line) will thank you!

Small Biz Book Club September Pick: Bumpers

This month’s read for the Small Biz Book Club is Bumpers by Nic Peterson. Bumpers is a tiny and mighty book with profoundly valuable nuggets of wisdom. You can get a free digital copy of the book from Nic’s website, or order your own printed copy from Amazon for about $4 USD. Our discussion will be on Sept. 18.

Here's to building the business you really want!

Gwen Bortner,
Everyday Effectiveness

P.S. This week marks our fifth episode of The Business You Really Want. If you’re enjoying the show, please leave us a review on Apple or Goodpods. If you have questions you’d like for us to discuss in a future episode, email tonya@everydayeffectiveness.com.

Whenever you're ready, there are 3 ways I can help you:

  • Schedule a call to discuss how I can help you design your business with intention.
  • Join the Small Biz Book Club to discuss applying big ideas from business books to small business reality.
  • Book me as a speaker or podcast guest.

PO Box 1133, Merced, CA 95341
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Everyday Effectiveness | Biz Ops Exposed

Gwen Bortner is a no-nonsense Operational Strategist and Business Advisor with an intuitive coaching mindset. She helps visionary female entrepreneurs achieve their most ambitious goals without the stress and overwhelm of trying to do it all on their own. Her approach comes from the belief that personal and professional success looks different for everyone, and most business owners waste time and energy trying to conform to outside expectations and definitions of success. From finance to IT, and small business operations to academia, Gwen has seen cookie-cutter strategies put organizations on the fast track to frustration, burnout, and eventually failure. Problem-solving is her zone of genius, and Gwen can quickly discern the root cause of issues, simplify systems and processes, then create the most direct path to any given solution.

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