Gwen Bortner is a no-nonsense Operational Strategist and Business Advisor with an intuitive coaching mindset. She helps visionary female entrepreneurs achieve their most ambitious goals without the stress and overwhelm of trying to do it all on their own. Her approach comes from the belief that personal and professional success looks different for everyone, and most business owners waste time and energy trying to conform to outside expectations and definitions of success. From finance to IT, and small business operations to academia, Gwen has seen cookie-cutter strategies put organizations on the fast track to frustration, burnout, and eventually failure. Problem-solving is her zone of genius, and Gwen can quickly discern the root cause of issues, simplify systems and processes, then create the most direct path to any given solution.
Behind the scenes at our in-person mastermind
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Everyday Effectiveness | Biz Ops Exposed
Gwen Bortner is a no-nonsense Operational Strategist and Business Advisor with an intuitive coaching mindset. She helps visionary female entrepreneurs achieve their most ambitious goals without the stress and overwhelm of trying to do it all on their own. Her approach comes from the belief that personal and professional success looks different for everyone, and most business owners waste time and energy trying to conform to outside expectations and definitions of success. From finance to IT, and small business operations to academia, Gwen has seen cookie-cutter strategies put organizations on the fast track to frustration, burnout, and eventually failure. Problem-solving is her zone of genius, and Gwen can quickly discern the root cause of issues, simplify systems and processes, then create the most direct path to any given solution.
Reader — Every Friday, I sit down with my clients and ask them four carefully crafted questions based on our work together. Time and again, I've watched the right question delivered at the right moment shift a business owner's entire perspective. My questions aren't random. They are carefully crafted based on my experience helping entrepreneurs build sustainable businesses for the past several decades. And my goal for 2025 is to bring this transformative practice to more business owners at...
Reader — It’s been a great year here at Everyday Effectiveness, with changes affecting just about every aspect of the business. Here’s a quick list of what our team has been up to this year: I finally took the time to create a Services page for the website. We rebranded, and we redesigned our website. I had the pleasure of being featured on Lean Out Your Business, Talk Nerdy to Me, the OBM Opportunity, and Badass Creatives. We launched Savvy Syndicate, our client-only mastermind. I brought...
Reader — The holiday season brings a unique set of challenges to your usual energy patterns. Between personal obligations, end-of-year business demands, and the general festive atmosphere, December rarely follows your typical workflow. This is exactly why understanding your energy patterns becomes even more critical during this time. Many business owners make the mistake of trying to maintain their usual pace in December while adding holiday commitments on top. This is a recipe for burnout....