Gwen Bortner is a no-nonsense Operational Strategist and Business Advisor with an intuitive coaching mindset. She helps visionary female entrepreneurs achieve their most ambitious goals without the stress and overwhelm of trying to do it all on their own. Her approach comes from the belief that personal and professional success looks different for everyone, and most business owners waste time and energy trying to conform to outside expectations and definitions of success. From finance to IT, and small business operations to academia, Gwen has seen cookie-cutter strategies put organizations on the fast track to frustration, burnout, and eventually failure. Problem-solving is her zone of genius, and Gwen can quickly discern the root cause of issues, simplify systems and processes, then create the most direct path to any given solution.
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Everyday Effectiveness | Biz Ops Exposed
Gwen Bortner is a no-nonsense Operational Strategist and Business Advisor with an intuitive coaching mindset. She helps visionary female entrepreneurs achieve their most ambitious goals without the stress and overwhelm of trying to do it all on their own. Her approach comes from the belief that personal and professional success looks different for everyone, and most business owners waste time and energy trying to conform to outside expectations and definitions of success. From finance to IT, and small business operations to academia, Gwen has seen cookie-cutter strategies put organizations on the fast track to frustration, burnout, and eventually failure. Problem-solving is her zone of genius, and Gwen can quickly discern the root cause of issues, simplify systems and processes, then create the most direct path to any given solution.
— I've got a question for you: Are you tackling your business problems in the right order? In my years of advising entrepreneurs, I've noticed success isn’t just about identifying the right problems. It’s about addressing them in the correct sequence. Solving issues in the wrong order can lead to wasted time, money, and energy. I once worked with a client who was constantly hiring and firing team members, convinced they had a "people problem." But when we dug deeper, we discovered that...
— As an entrepreneur, you've likely heard the advice “You need better systems!” countless times or maybe you’re the one scolding yourself for a lack of system. I bet you've even invested in fancy project management software or hired consultants to create standard operating procedures (SOPs). But what if I told you that you already have systems in place — whether you realize it or not? That's right. Those daily habits and routines you perform without thinking? Those are your systems. And some...
— Launching a podcast has been a dream of mine for several years but until recently, it seemed impossible to pull off. Lucky for me, Tonya has years of experience with podcast launches, marketing and hosting (she even co-hosted a cooking show sponsored by a local farm over a decade ago). When Tonya laid out her marketing plan for the show, I trusted her to know what she was talking about. However, when she told me that much of the initial excitement for the show would come from our existing...