Podcast launch week: The real story behind our new show


You've seen the headlines. Another successful entrepreneur confesses to burning out and starting over. They talk about laying off their entire team, shutting down their thriving business, and rising from the ashes like a phoenix. It's dramatic. It's inspiring. And it's becoming alarmingly common.

But what if I told you there's another way?

As a business advisor with nearly 40 years of experience across more than 40 industries, I've seen countless entrepreneurs face overwhelming challenges. And while I applaud the courage it takes to admit when things aren't working, I can't help but wonder: Are we missing something crucial in these conversations?

That's exactly why Tonya Kubo and I have launched The Business You Really Want, a podcast for female entrepreneurs ready to build sustainable, fulfilling businesses aligned with their values.

In our first episode, we confront the apparent trend of "burning it all down" and explore why it might not be the only — or even the best — solution to business overwhelm.

Here's a taste of what you'll discover:

  1. The hidden culprit behind most business burnouts
  2. Why chasing someone else's definition of success might be sabotaging your business
  3. The power of having a diverse toolbox of business solutions
  4. How to identify what you really want from your business (and why it matters)

But perhaps most importantly, we discuss why burning down your business often leads to recreating the same problems all over again. As I share in the episode, I’ve seen this cycle repeat itself more times than I like to count: A founder will get fed up, strip down their operations to the barest of bones, only to rebuild their business to something that needs to be burned down all over again.

So, if you're feeling overwhelmed, stretched to the point of breaking — or if you're simply curious about how to build a business that truly aligns with your values and goals, this episode is for you.

You can listen on Apple and Spotify, or watch on YouTube.

Don't let overwhelm be your boss. Join us as we explore how to build the business you really want — without sacrificing your values, your health, or your sanity.

Gwen Bortner
Founder/CEO, Everyday Effectiveness

P.S. It's finally LAUNCH WEEK, and we need your support! Please take a moment to check out the show, subscribe AND leave a review (or comment on YouTube). It makes a huge difference to us and to future listeners.

Whenever you're ready, there are 3 ways I can help you:

  • Schedule a call to discuss how I can help you design your business with intention.
  • Join the Small Biz Book Club to discuss applying big ideas from business books to small business reality.
  • Book me as a speaker or podcast guest.

PO Box 1133, Merced, CA 95341
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Everyday Effectiveness | Biz Ops Exposed

Gwen Bortner is a no-nonsense Operational Strategist and Business Advisor with an intuitive coaching mindset. She helps visionary female entrepreneurs achieve their most ambitious goals without the stress and overwhelm of trying to do it all on their own. Her approach comes from the belief that personal and professional success looks different for everyone, and most business owners waste time and energy trying to conform to outside expectations and definitions of success. From finance to IT, and small business operations to academia, Gwen has seen cookie-cutter strategies put organizations on the fast track to frustration, burnout, and eventually failure. Problem-solving is her zone of genius, and Gwen can quickly discern the root cause of issues, simplify systems and processes, then create the most direct path to any given solution.

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Gwen and Tonya are shown together sitting at Gwen's dining room table. Microphones in front of them, Gwen has her blonde hair pulled back in a ponytail and Tonya's chin-length curly slat-and-pepper hair is as tame as it'll ever be. Both women wear glasses

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