The hidden ROI of gratitude


Reader —

Do you consider yourself a grateful entrepreneur?

I'm not talking about posting inspirational quotes or keeping a gratitude journal (though those things are nice). I'm talking about the kind of deep appreciation that shapes how you run your business and make decisions.

When you're grateful for your clients, you create services tailor-made for them rather than chasing trendy business models.

When you're grateful for your team, you invest in their growth and create systems that support their success.

When you're grateful for your own journey, you make choices aligned with your values instead of someone else's definition of success.

This mindset shift is powerful.

Instead of constantly pushing for more, bigger, faster, you start focusing on building something sustainable and meaningful. You stop comparing yourself to others and start appreciating what makes your business unique.

The return on investment?

Lower stress, better decisions, stronger relationships, and a business that energizes rather than exhausts you.

That's the kind of success worth building.

In gratitude,

Gwen


Putting Tonya in the Hot Seat This Week

The latest episode of The Business You Really Want takes an interesting turn. Instead of talking through hot topics for women entrepreneurs, I lead Tonya through a live coaching session.

While not nearly as involved as my client sessions, you get a taste of my 5-3-1 goal-setting strategy with Tonya in the hot seat. We dig into Tonya’s business outside of Everyday Effectiveness, explore what she really wants from it, and the changes she needs to make in the next year to get to where she wants to be.

  • Schedule a call to discuss how I can help you design your business with intention.
  • Join the Small Biz Book Club to discuss applying big ideas from business books to small business reality.
  • Book me as a speaker or podcast guest.

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Gwen Bortner | Everyday Effectiveness

Gwen Bortner is a business advisor who provides outside perspective and unwavering accountability. She’s also the one to ask the hard questions others won't. After four decades of working across 47+ industries, Gwen has learned that marketing and sales have built-in feedback loops — you know quickly if they're working. But the behind-the-scenes engine that runs your business? That's where the blind spots live. That's where successful businesses secretly start breaking down, even when everything looks fine from the outside. Gwen's monthly newsletter provides tips to help you identify bottlenecks others miss so you can build a business that performs well without consuming your life.

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