The hidden ROI of gratitude


Reader —

Do you consider yourself a grateful entrepreneur?

I'm not talking about posting inspirational quotes or keeping a gratitude journal (though those things are nice). I'm talking about the kind of deep appreciation that shapes how you run your business and make decisions.

When you're grateful for your clients, you create services tailor-made for them rather than chasing trendy business models.

When you're grateful for your team, you invest in their growth and create systems that support their success.

When you're grateful for your own journey, you make choices aligned with your values instead of someone else's definition of success.

This mindset shift is powerful.

Instead of constantly pushing for more, bigger, faster, you start focusing on building something sustainable and meaningful. You stop comparing yourself to others and start appreciating what makes your business unique.

The return on investment?

Lower stress, better decisions, stronger relationships, and a business that energizes rather than exhausts you.

That's the kind of success worth building.

In gratitude,

Gwen


Putting Tonya in the Hot Seat This Week

The latest episode of The Business You Really Want takes an interesting turn. Instead of talking through hot topics for women entrepreneurs, I lead Tonya through a live coaching session.

While not nearly as involved as my client sessions, you get a taste of my 5-3-1 goal-setting strategy with Tonya in the hot seat. We dig into Tonya’s business outside of Everyday Effectiveness, explore what she really wants from it, and the changes she needs to make in the next year to get to where she wants to be.

  • Schedule a call to discuss how I can help you design your business with intention.
  • Join the Small Biz Book Club to discuss applying big ideas from business books to small business reality.
  • Book me as a speaker or podcast guest.

PO Box 1133, Merced, CA 95341
Unsubscribe

Gwen Bortner | Everyday Effectiveness

Gwen Bortner is a business advisor who provides outside perspective and unwavering accountability. She’s also the one to ask the hard questions others won't. After four decades of working across 47+ industries, Gwen has learned that marketing and sales have built-in feedback loops — you know quickly if they're working. But the behind-the-scenes engine that runs your business? That's where the blind spots live. That's where successful businesses secretly start breaking down, even when everything looks fine from the outside. Gwen's monthly newsletter provides tips to help you identify bottlenecks others miss so you can build a business that performs well without consuming your life.

Read more from Gwen Bortner | Everyday Effectiveness

Reader — Last week, Tonya and I went behind the scenes on what sustainable success really looks like when you practice what you preach. Our LinkedIn Live conversation about a full year of podcasting without burning out revealed something important: Planning for imperfection is what makes the difference. We don't plan as if everything will go perfectly. We plan for travel conflicts, sick days, and technology failures. We stay 4-6 episodes ahead so when life happens (and it always does), we're...

what it really takes linkedin live series

Reader — I'm kicking off something new this week — a LinkedIn Live interview series called What It Takes, where I'll be talking with business owners about what it really looks like to build sustainable, profitable businesses on your own terms. But first, I'm starting with a practice round: Today, 2 p.m. PT → Tonya and I are going live to share what it's taken to build and maintain The Business You Really Want podcast for a full year without burning out. Consider it our behind-the-scenes...

Reader — In just two weeks, The Business You Really Want podcast will celebrate its first anniversary. What started as a simple but bold premise — you don't have to burn your business to the ground to build something sustainable — has grown into 52 episodes of real talk about what entrepreneurial success can mean. Today, episode 52 drops. In it, Tonya Kubo and I reflect on what we've learned in our first year of co-hosting. But we're not just looking backward. For the next month, we're...