Walking the talk


Reader —

Q1 is coming to a close, and I have one question for you: How is 2025 shaping up so far?

It’s been a busy travel season for me, a little for work and a little for fun.

I was in Phoenix for a few weeks at a couple of networking events, just finished our annual ski trip, and getting ready to speak at both Creativation and Craftcation in April.

I know a lot of people hate bouncing from airport to airport, but it doesn’t faze me. I enjoy traveling solo or with others, especially if traveling means I get to see my favorite people (and friends I haven’t met yet) in person.

Meanwhile, things here at Everyday Effectiveness are humming along — largely because our systems and processes are solid. As I write this, Sophia (client care) has been out on maternity leave for a month), leaving Tonya (marketing/operations) to down the fort solo in my absence.

No hair-on-fire emergencies. No heroics.

As it should be.

But it wasn’t like that for us a year ago. And it’s rarely like that for micro- and small businesses.

That’s why we invest so much time and energy in The Business You Really Want. Working with me directly is the most direct path to sustainable success. And the podcast is the next-best thing. Each episode is full of practical insight to solve some of the most common business challenges faced by female founders and owners.

You can check out our most recent episodes here:

Subscribe on your favorite podcast player or YouTube to get notified each Tuesday when episodes go live. And it would make Tonya REALLY HAPPY if you’d leave us an Apple review or Spotify rating. To quote her, “please and thank you.”

Worth Noting…

→ Our next Small Biz Book Club discussion focuses on The Big Leap by Gay Hendricks. It’s an oldie but a goodie, especially if you struggle with mindset challenges. Register for the April 16 book club here.

→ My interview on the Delegate 2 Elevate podcast drops April 16. Check it out and let me know what you think.

→ With Q1 coming to a close, you might find yourself not quite where you want to be. Insight to Impact, our premium accountability subscription, is a great way to test the waters to see if you’re ready for weekly support.

Here's to creating success on your own terms,

Gwen

P.S. Want to work together? My schedule opens up in May, and newsletter subscribers always get top priority after my clients. Email support@everydayeffectiveness.com and Sophia will work her magic to find time for us to connect.

PO Box 1133, Merced, CA 95341
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Gwen Bortner | Everyday Effectiveness

Gwen Bortner is a business advisor who provides outside perspective and unwavering accountability. She’s also the one to ask the hard questions others won't. After four decades of working across 47+ industries, Gwen has learned that marketing and sales have built-in feedback loops — you know quickly if they're working. But the behind-the-scenes engine that runs your business? That's where the blind spots live. That's where successful businesses secretly start breaking down, even when everything looks fine from the outside. Gwen's monthly newsletter provides tips to help you identify bottlenecks others miss so you can build a business that performs well without consuming your life.

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