What It Really Takes: New Interview Series Launches This Week


Reader —

I'm kicking off something new this week — a LinkedIn Live interview series called What It Takes, where I'll be talking with business owners about what it really looks like to build sustainable, profitable businesses on your own terms.

But first, I'm starting with a practice round:

  • Today, 2 p.m. PTTonya and I are going live to share what it's taken to build and maintain The Business You Really Want podcast for a full year without burning out. Consider it our behind-the-scenes reality check.
  • Aug. 20, 10–11 a.m. PTBusiness Reality Check, our free group coaching call where you can bring your real business challenges and get clarity without the fluff. Register here.
  • Aug. 20, Noon PTThe first official interview with Nicole Serena of PSP Solutions. Nicole transformed from an overextended solo consultant to a strategic agency leader, and she'll share exactly how she did it.

These aren't your typical "hustle harder" success stories. They're real conversations about what sustainable growth actually looks like when you stop following everyone else's playbook.

All events are free. Join whichever ones fit your schedule.

— Gwen

PO Box 1133, Merced, CA 95341
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Gwen Bortner | Everyday Effectiveness

Gwen Bortner is a business advisor who provides outside perspective and unwavering accountability. She’s also the one to ask the hard questions others won't. After four decades of working across 47+ industries, Gwen has learned that marketing and sales have built-in feedback loops — you know quickly if they're working. But the behind-the-scenes engine that runs your business? That's where the blind spots live. That's where successful businesses secretly start breaking down, even when everything looks fine from the outside. Gwen's monthly newsletter provides tips to help you identify bottlenecks others miss so you can build a business that performs well without consuming your life.

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