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Have you ever been so sure of something only to gain a new perspective that challenges everything you thought you knew to be true?

That happened to me earlier this year during a conversation with Tonya Kubo, our chief marketing and operations officer (you can call her the MOO 🐮).

For years, I've run the Quarterly Tune-Up (QTU), a program designed to help business owners plan and achieve their goals. You’ve probably heard me talk about it.

But when planning our October event, Tonya pointed out a surprising observation: the real magic wasn't happening during our quarterly sessions. It unfolded in the quiet, consistent work between those big planning days.

This perspective hit me like a lightning bolt. The true value of the QTU wasn't in the quarterly planning itself, but in the week-to-week accountability that kept participants on track. And with that knowledge, everything has shifted.

As a business owner yourself, you know the importance of evolving with the market and listening to what your clients truly need. That's why I'm excited to announce a significant change to our signature program...

To honor the true hero of the process, we’re now calling the program the Weekly Course of Action, or WCA, to focus attention on the 52 consecutive weeks of true accountability and micro-coaching we deliver to all clients.

The WCA program will continue to include the Quarterly Tune-Up virtual planning retreats in January, April, July and October.

Here's what else you need to know:

1. The WCA includes high-touch weekly accountability check-ins with personalized private feedback and quarterly virtual planning retreats (the original QTU).
2. With this change comes a new flexible pricing structure: $497 for the first month, then $297 per month after that. You can try the program for as long as you like with no minimum required commitment beyond the first month.
3. Enrollment now takes place at the beginning of each quarter. This change gives you time to establish the accountability habit before the quarterly planning retreat.

We limit WCA enrollment to ensure we can provide top-notch support to each participant. However, with this change in our program, we likely can accept 3-5 new clients this month.

If you're curious about how the WCA might benefit your specific business situation, let's chat. Reply to this email, and we'll set up a time to discuss your goals and how the WCA can help you achieve them.

To your success,

Gwen Bortner
Founder, Everyday Effectiveness

Are Your Business Goals Working Against You?

SMART goals might actually be dumb. There, I said it.

Not just to you but also to everyone who listens to The Business You Really Want.

While the SMART framework — Specific, Measurable, Achievable, Relevant, Time-bound — can be useful, it often leads us to prioritize easy measurement over meaningful impact. And when you prioritize the wrong behavior, your goals won’t be truly motivating.

​Listen to this week’s episode to hear Tonya Kubo and I explain why goals can be good for some, but not necessarily for you. Make sure to stick all the way to the end of the episode for a practical action plan you can personalize to your own situation.