Gwen Bortner is a no-nonsense Operational Strategist and Business Advisor with an intuitive coaching mindset. She helps visionary female entrepreneurs achieve their most ambitious goals without the stress and overwhelm of trying to do it all on their own. Her approach comes from the belief that personal and professional success looks different for everyone, and most business owners waste time and energy trying to conform to outside expectations and definitions of success. From finance to IT, and small business operations to academia, Gwen has seen cookie-cutter strategies put organizations on the fast track to frustration, burnout, and eventually failure. Problem-solving is her zone of genius, and Gwen can quickly discern the root cause of issues, simplify systems and processes, then create the most direct path to any given solution.
We had it backwards
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Everyday Effectiveness | Biz Ops Exposed
Gwen Bortner is a no-nonsense Operational Strategist and Business Advisor with an intuitive coaching mindset. She helps visionary female entrepreneurs achieve their most ambitious goals without the stress and overwhelm of trying to do it all on their own. Her approach comes from the belief that personal and professional success looks different for everyone, and most business owners waste time and energy trying to conform to outside expectations and definitions of success. From finance to IT, and small business operations to academia, Gwen has seen cookie-cutter strategies put organizations on the fast track to frustration, burnout, and eventually failure. Problem-solving is her zone of genius, and Gwen can quickly discern the root cause of issues, simplify systems and processes, then create the most direct path to any given solution.
Reader — Last week's GEARshift took you through my process for setting values-aligned goals (you can read it here). This week, let's talk about the next crucial step: breaking down those big goals into actionable chunks. Even my most accomplished clients stumble here, so if this is where your own goal-setting has come up short, you're in good company. Fact: Goals are not Pie Most of us were taught to break down big projects into equal parts. While that works beautifully with pie, it fails...
Reader — Are you tired of setting business goals that look great on paper but feel impossible to achieve in real life? You're not alone. Almost every woman I’ve ever worked with hired me because they were frustrated by not reaching their goals year after year. Though my clients come from various countries, circumstances, and industries, they usually have one thing in common: The goals they’ve set compete with – rather than complement – their lives. So before I ever talk with clients about...
Reader — With just two months left in the year, a lot of business owners are either racing to the finish line or pushing all of the 2024 goals that feel out of reach into 2025. The fact is that even if you take the last two weeks of December off like I do, you still have about seven weeks to accomplish your goals. But before you decide to push through, I want you to look at those goals and ask yourself a hard question: Is this what I really want, or is this what I think I should want? Your...