Gwen Bortner is a business advisor who provides outside perspective and unwavering accountability. She’s also the one to ask the hard questions others won't. After four decades of working across 47+ industries, Gwen has learned that marketing and sales have built-in feedback loops — you know quickly if they're working. But the behind-the-scenes engine that runs your business? That's where the blind spots live. That's where successful businesses secretly start breaking down, even when everything looks fine from the outside. Gwen's monthly newsletter provides tips to help you identify bottlenecks others miss so you can build a business that performs well without consuming your life.
[Weekly Question] Do you know the difference between an investment and an expense?
|
Reader — Many business owners struggle to distinguish between investment and expense – an investment, of course, being something with a rate of return that exceeds its cost, while an expense is a cost of doing business. What recent business purchase are you justifying as an investment that might actually be an unnecessary expense? Or what expense have you been avoiding that might actually be an investment? Think about it – and let me know what comes up. I’d love to hear from you (and give you some personalized feedback!) Speak soon, Gwen |
Gwen Bortner | Everyday Effectiveness
Gwen Bortner is a business advisor who provides outside perspective and unwavering accountability. She’s also the one to ask the hard questions others won't. After four decades of working across 47+ industries, Gwen has learned that marketing and sales have built-in feedback loops — you know quickly if they're working. But the behind-the-scenes engine that runs your business? That's where the blind spots live. That's where successful businesses secretly start breaking down, even when everything looks fine from the outside. Gwen's monthly newsletter provides tips to help you identify bottlenecks others miss so you can build a business that performs well without consuming your life.
Reader — Business owners often confuse being busy with being productive. What's one activity you regularly engage in that feels productive, but might actually be a sneaky form of procrastination? I’d love to hear what comes up for you, so let me know! I read and respond to every email personally. Speak soon, Gwen
Reader — Sometimes our business grows in directions we didn't intend. What aspect of your current business model exists more by accident than by design? Is it serving your long-term vision? I’d love to hear what comes up for you, so let me know! I read and respond to every email personally. Speak soon, Gwen
Reader — Many entrepreneurs struggle to maintain consistent support systems as their business evolves. Who provides your most valuable outside perspective? How could you better leverage that relationship? I’d love to hear what comes up for you, so let me know! I read and respond to every email personally. Speak soon, Gwen