Gwen Bortner is a business advisor who provides outside perspective and unwavering accountability. She’s also the one to ask the hard questions others won't. After four decades of working across 47+ industries, Gwen has learned that marketing and sales have built-in feedback loops — you know quickly if they're working. But the behind-the-scenes engine that runs your business? That's where the blind spots live. That's where successful businesses secretly start breaking down, even when everything looks fine from the outside. Gwen's monthly newsletter provides tips to help you identify bottlenecks others miss so you can build a business that performs well without consuming your life.
[Weekly Question] Let’s look at delegation.
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Reader — A quick reminder of what we’re doing here, since these Thursday emails are new: instead of sending you more information (because frankly, you’re past that), I’m sending you one REALLY good question to help you get you into your CEO brain, challenge your assumptions, and break through confusion and indecision. My question for you this week is: are you delegating things you shouldn’t? Common wisdom says that we should delegate or outsource all lower-level tasks. But there are often a few of those tasks that we REALLY enjoy doing. For example, I really love doing my own bookkeeping. It's easy and makes me happy. What is one lower-level task you LOVE and why do you enjoy and/or find satisfaction doing it? Enjoy, Gwen P.S. - We’d love to hear from you! Share your answers or thoughts or anything else with us. We'd love to hear from you (and give you some personalized feedback!) |
Gwen Bortner | Everyday Effectiveness
Gwen Bortner is a business advisor who provides outside perspective and unwavering accountability. She’s also the one to ask the hard questions others won't. After four decades of working across 47+ industries, Gwen has learned that marketing and sales have built-in feedback loops — you know quickly if they're working. But the behind-the-scenes engine that runs your business? That's where the blind spots live. That's where successful businesses secretly start breaking down, even when everything looks fine from the outside. Gwen's monthly newsletter provides tips to help you identify bottlenecks others miss so you can build a business that performs well without consuming your life.
Reader — Business owners often confuse being busy with being productive. What's one activity you regularly engage in that feels productive, but might actually be a sneaky form of procrastination? I’d love to hear what comes up for you, so let me know! I read and respond to every email personally. Speak soon, Gwen
Reader — Sometimes our business grows in directions we didn't intend. What aspect of your current business model exists more by accident than by design? Is it serving your long-term vision? I’d love to hear what comes up for you, so let me know! I read and respond to every email personally. Speak soon, Gwen
Reader — Many entrepreneurs struggle to maintain consistent support systems as their business evolves. Who provides your most valuable outside perspective? How could you better leverage that relationship? I’d love to hear what comes up for you, so let me know! I read and respond to every email personally. Speak soon, Gwen