Gwen Bortner is a business advisor who provides outside perspective and unwavering accountability. She’s also the one to ask the hard questions others won't. After four decades of working across 47+ industries, Gwen has learned that marketing and sales have built-in feedback loops — you know quickly if they're working. But the behind-the-scenes engine that runs your business? That's where the blind spots live. That's where successful businesses secretly start breaking down, even when everything looks fine from the outside. Gwen's monthly newsletter provides tips to help you identify bottlenecks others miss so you can build a business that performs well without consuming your life.
[Weekly Question] Let’s look at delegation.
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Reader — A quick reminder of what we’re doing here, since these Thursday emails are new: instead of sending you more information (because frankly, you’re past that), I’m sending you one REALLY good question to help you get you into your CEO brain, challenge your assumptions, and break through confusion and indecision. My question for you this week is: are you delegating things you shouldn’t? Common wisdom says that we should delegate or outsource all lower-level tasks. But there are often a few of those tasks that we REALLY enjoy doing. For example, I really love doing my own bookkeeping. It's easy and makes me happy. What is one lower-level task you LOVE and why do you enjoy and/or find satisfaction doing it? Enjoy, Gwen P.S. - We’d love to hear from you! Share your answers or thoughts or anything else with us. We'd love to hear from you (and give you some personalized feedback!) |
Gwen Bortner | Everyday Effectiveness
Gwen Bortner is a business advisor who provides outside perspective and unwavering accountability. She’s also the one to ask the hard questions others won't. After four decades of working across 47+ industries, Gwen has learned that marketing and sales have built-in feedback loops — you know quickly if they're working. But the behind-the-scenes engine that runs your business? That's where the blind spots live. That's where successful businesses secretly start breaking down, even when everything looks fine from the outside. Gwen's monthly newsletter provides tips to help you identify bottlenecks others miss so you can build a business that performs well without consuming your life.
Reader — I’ve been working on a project recently behind the scenes that has helped me to fully appreciate the value of really good questions. Don’t get me wrong. I’ve always been a fan of good questions. One of the reasons I adore having Tonya on my team is because she’s full of them. And my clients often say the same about me. But what I’ve come to appreciate recently is how a really good question at the right time can change everything about how you think and feel about your business. With...
Reader — A quick reminder of what we’re doing here, since these Friday emails are new: instead of sending you more information (because frankly, you’re past that), I’m sending you one REALLY good question to help you get you into your CEO brain, challenge your assumptions, and break through confusion and indecision. And now, the question: How’s your time feeling these days?There are lots of different methods for managing your time and activities. What’s working for you? What’s not? And for...
There's a time and a place for gathering information: when you're new at something. When you want to develop expertise in a specific subject. And when you're answering a specific question.But when you're doing something complex and personal like running a business, more information is actually the opposite of what you need.(And aren't we all just so tired of the ever-present "insights" and "analysis" that flood our inboxes?)That's why I'm going to start doing something a little different.Each...