Gwen Bortner is a business advisor who provides outside perspective and unwavering accountability. She’s also the one to ask the hard questions others won't. After four decades of working across 47+ industries, Gwen has learned that marketing and sales have built-in feedback loops — you know quickly if they're working. But the behind-the-scenes engine that runs your business? That's where the blind spots live. That's where successful businesses secretly start breaking down, even when everything looks fine from the outside. Gwen's monthly newsletter provides tips to help you identify bottlenecks others miss so you can build a business that performs well without consuming your life.
[Weekly Question] What aren’t you saying?
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Reader — It is so easy to assume that "everybody knows about..." fill in the blank. But rarely have our marketing efforts truly been that well managed or wide spread. What is one aspect of your business that you feel everyone knows about but you could easily talk about more? For me, turns out the answer was, “What I actually do”! So in case you don’t know, I’m a business advisor who provides outside perspective and real accountability, and asks the hard questions other people won’t. What do you need to talk about more? Think about it – and let me know what comes up. I’d love to hear from you (and give you some personalized feedback!) Speak soon, Gwen |
Gwen Bortner | Everyday Effectiveness
Gwen Bortner is a business advisor who provides outside perspective and unwavering accountability. She’s also the one to ask the hard questions others won't. After four decades of working across 47+ industries, Gwen has learned that marketing and sales have built-in feedback loops — you know quickly if they're working. But the behind-the-scenes engine that runs your business? That's where the blind spots live. That's where successful businesses secretly start breaking down, even when everything looks fine from the outside. Gwen's monthly newsletter provides tips to help you identify bottlenecks others miss so you can build a business that performs well without consuming your life.
Reader — Running your own business can take so much from you – but it can give so much back, too. What are you grateful for in your business? What does running your own business allow you to do, that you might not otherwise be able to? I’d love to hear what comes up for you, so let me know! I read and respond to every email personally. Speak soon, Gwen
Reader — As we head into the final stretch of the year, I want to pause and simply say thank you. Thank you for opening these emails each month. Thank you for replying — we really do read every single one. Thank you for listening to the podcast, showing up to our events, sharing the episodes, and telling your friends about the work we do here. Every time you engage with something Tonya or I create, it reminds us why we do this. Your trust and attention are gifts we don’t take lightly. Back to...
Reader — Sometimes our business grows in directions we didn't intend. What aspect of your current business model exists more by accident than by design? Is it serving your long-term vision? I’d love to hear what comes up for you, so let me know! I read and respond to every email personally. Speak soon, Gwen