What if one question could change everything this year?


Reader —

Every Friday, I sit down with my clients and ask them four carefully crafted questions based on our work together. Time and again, I've watched the right question delivered at the right moment shift a business owner's entire perspective.

My questions aren't random. They are carefully crafted based on my experience helping entrepreneurs build sustainable businesses for the past several decades.

And my goal for 2025 is to bring this transformative practice to more business owners at every stage of success. While not everyone is ready for a full accountability program, I do believe every entrepreneur deserves the chance to see their business through a fresh lens.

After spending several months thinking through the different ways to provide snack-size accountability that's both effective and affordable, I finally landed on a solution: a premium weekly email subscription that you can start or stop at any time.

I'm calling the subscription From Insight to Impact, drawing attention to the fact that careful reflection with a partner truly invested in your success is the missing link to achieving the impact you seek in your business.

Here's what's included:

  • One focused question each Friday that cuts through the noise
  • Space to reflect on what matters in your unique situation
  • A personal response with context-aware insights
  • A practice of intentional reflection and action

As a GEARshift subscriber, you get the first chance to try it out. No minimum commitment or deposit required.

Click the button above for all the details. And if you have questions, you can reply here and we'll be sure to get you the answers you need.

It's going to be a great year!

Gwen

Binge The Business You Really Want

Our team might have taken a couple of weeks off, but our podcast didn't. Here are the episodes that have dropped since you last heard from me:

  1. Why Bosses Love to Resist Management
  2. The Warning Signs of Team Burnout
  3. Driving Business Revenue: Can Every Role Do It?

We're up to 11 Apple reviews, all 5 stars! You can read what listeners have to say here. And while you're at it, why not leave a review of your own?

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Gwen Bortner | Everyday Effectiveness

Gwen Bortner is a business advisor who provides outside perspective and unwavering accountability. She’s also the one to ask the hard questions others won't. After four decades of working across 47+ industries, Gwen has learned that marketing and sales have built-in feedback loops — you know quickly if they're working. But the behind-the-scenes engine that runs your business? That's where the blind spots live. That's where successful businesses secretly start breaking down, even when everything looks fine from the outside. Gwen's monthly newsletter provides tips to help you identify bottlenecks others miss so you can build a business that performs well without consuming your life.

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