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Gwen Bortner is a no-nonsense Operational Strategist and Business Advisor with an intuitive coaching mindset. She helps visionary female entrepreneurs achieve their most ambitious goals without the stress and overwhelm of trying to do it all on their own. Her approach comes from the belief that personal and professional success looks different for everyone, and most business owners waste time and energy trying to conform to outside expectations and definitions of success. From finance to IT, and small business operations to academia, Gwen has seen cookie-cutter strategies put organizations on the fast track to frustration, burnout, and eventually failure. Problem-solving is her zone of genius, and Gwen can quickly discern the root cause of issues, simplify systems and processes, then create the most direct path to any given solution.
Reader — Success doesn't require working yourself to the bone. But that’s a false belief causing countless business owners to burn out while their profits stagnate. Here's what I've discovered after working with hundreds of entrepreneurs: your business runs exactly as it was designed to run. If you're exhausted and overwhelmed, that's by design — not by necessity. The truth is that alignment reduces friction. When the GEARS of your business work together harmoniously, everything flows with...
Reader — Q1 is coming to a close, and I have one question for you: How is 2025 shaping up so far? It’s been a busy travel season for me, a little for work and a little for fun. I was in Phoenix for a few weeks at a couple of networking events, just finished our annual ski trip, and getting ready to speak at both Creativation and Craftcation in April. I know a lot of people hate bouncing from airport to airport, but it doesn’t faze me. I enjoy traveling solo or with others, especially if...
Reader — It’s been six months since Tonya Kubo and I launched The Business You Really Want, a podcast for women who want sustainable success in business and in life. As of today, we’ve produced 30 episodes — which puts us in the top 5% of podcasts. Would you believe 90% of podcasts never make it past three episodes? When I think about it, it’s both surprising and not surprising. It surprises me because I can’t imagine going through the time, energy and effort to launch a podcast only to...