Gwen Bortner is a no-nonsense Operational Strategist and Business Advisor with an intuitive coaching mindset. She helps visionary female entrepreneurs achieve their most ambitious goals without the stress and overwhelm of trying to do it all on their own. Her approach comes from the belief that personal and professional success looks different for everyone, and most business owners waste time and energy trying to conform to outside expectations and definitions of success. From finance to IT, and small business operations to academia, Gwen has seen cookie-cutter strategies put organizations on the fast track to frustration, burnout, and eventually failure. Problem-solving is her zone of genius, and Gwen can quickly discern the root cause of issues, simplify systems and processes, then create the most direct path to any given solution.
Wrapping up 2024
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Everyday Effectiveness | Biz Ops Exposed
Gwen Bortner is a no-nonsense Operational Strategist and Business Advisor with an intuitive coaching mindset. She helps visionary female entrepreneurs achieve their most ambitious goals without the stress and overwhelm of trying to do it all on their own. Her approach comes from the belief that personal and professional success looks different for everyone, and most business owners waste time and energy trying to conform to outside expectations and definitions of success. From finance to IT, and small business operations to academia, Gwen has seen cookie-cutter strategies put organizations on the fast track to frustration, burnout, and eventually failure. Problem-solving is her zone of genius, and Gwen can quickly discern the root cause of issues, simplify systems and processes, then create the most direct path to any given solution.
Reader — That choice you're second-guessing? The one keeping you up at night? It's probably not the disaster you think it is. Too many entrepreneurs get paralyzed thinking every business decision is permanent. They agonize over choices, convinced that picking the wrong path will doom them to failure. But that’s a myth. Fact: You can always make a different choice. For example, I decided this week to push pause on our Small Biz Book Club. A year ago, monthly conversations focused on business...
Reader — Hope you had a restful long weekend. If you're like most of my clients, you're probably easing back into work mode today. And maybe feeling that familiar tug of overwhelm as you look at everything on your plate. Here's a question I want you to sit with: What if the business you're returning to isn't actually the business you want to be running? I know that sounds dramatic, but hear me out. Recently, I've had several conversations with successful business owners who all said some...
Reader — Success doesn't require working yourself to the bone. But that’s a false belief causing countless business owners to burn out while their profits stagnate. Here's what I've discovered after working with hundreds of entrepreneurs: your business runs exactly as it was designed to run. If you're exhausted and overwhelmed, that's by design — not by necessity. The truth is that alignment reduces friction. When the GEARS of your business work together harmoniously, everything flows with...