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As entrepreneurs, we're often our own worst enemies when it comes to achieving success. But what if I told you that the problem isn't your work ethic or abilities, but rather how you're defining success itself?

Tonya Kubo and I have devoted Episode 12 of The Business You Really Want to our listeners. We used our time together to address the current issues female entrepreneurs say they are facing right now based on reviews of the show and emails we've received from listeners.

Whether you listen to the episode or not, you can benefit from our advice by reading the highlights I'm sharing here.

The primary pinch point expressed by listeners is pressure to meet traditional success metrics.

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The truth is, success isn't a one-size-fits-all formula. What works for one entrepreneur might be completely wrong for another. Yet, we're constantly bombarded with messages about what success "should" look like: six-figure incomes, rapid scaling, and working around the clock.

Here’s what you can do instead to achieve sustainable success in your business:

• Question Your Definition of Success — Take a moment to write down what success means to you. Now, ask yourself: Is this truly my definition, or am I borrowing someone else's? Challenge any assumptions you've made about what success "should" look like in your industry or life.
• Create Margin in Your Schedule — Start small by intentionally leaving 5-10 minutes of unscheduled time in your day. This isn't time for catching up on emails or scrolling social media. It's time for you to simply “be,” sitting with your own thoughts. Gradually increase this margin over time. You might be surprised at the insights and creativity that emerge when you're not constantly "doing."
• Align Your Goals with Your Current Reality — Life changes, and so should your goals. Set aside 30 minutes this week to review your current business and personal goals. Do they still make sense given your current circumstances? Don't be afraid to adjust or change goals based on your review.
• Practice Saying "No" — Every time you say "yes" to something, you're saying "no" to something else. This week, challenge yourself to say "no" to at least one request or opportunity that doesn't align with your redefined version of success. It might feel uncomfortable at first, but it’ll protect your time and energy.
• Seek Objective Feedback — Find someone outside your immediate circle who can provide honest, non-judgmental feedback about your business and goals. This could be a mentor, coach, or trusted peer. Schedule a 30-minute chat with them to discuss your vision of success and get their perspective.

If your business doesn’t fulfill you or support the life you want to live, it’s not going to be sustainable. These steps, however, lead you straight to building the business you really want.

​Want to dive deeper into this topic? Listen to our full discussion on The Business You Really Want. You'll gain even more insights and strategies for aligning your business with your unique definition of success.

Here's to your success – on your own terms!

Gwen

P.S. If you're ready to take the next step in creating a business that truly aligns with your values and goals, let's talk. Reply to this email to explore how we can work together.