You don't need more information


There's a time and a place for gathering information: when you're new at something. When you want to develop expertise in a specific subject. And when you're answering a specific question.

But when you're doing something complex and personal like running a business, more information is actually the opposite of what you need.

(And aren't we all just so tired of the ever-present "insights" and "analysis" that flood our inboxes?)

That's why I'm going to start doing something a little different.

Each Friday, I'm going to ask you one REALLY good question.

Because that's what you need at the level you're operating at. You're smart. You can figure things out. You don't need me saying business advice at you.

Instead, you need someone to help you get you into your CEO brain, challenge your assumptions, and break through confusion and indecision.

You need someone to act as a a true advisor, not just one more talking head on the internet.

So here's my question for you this week:

Everyone's definition of success is different. What's unique about yours, and why is that particular element important or motivating to you?

Chew on it. Take the weekend. But keep it in mind. Because I can tell you with absolute certainty, it's taking the time to really think about these things that leads to genuine, sustainable business development.

And as always, we're here. Share your answers or thoughts or anything else with us. We'd love to hear from you (and give you some personalized feedback!)

Speak soon,
Gwen

Gwen Bortner | Everyday Effectiveness

Gwen Bortner is a business advisor who provides outside perspective and unwavering accountability. She’s also the one to ask the hard questions others won't. After four decades of working across 47+ industries, Gwen has learned that marketing and sales have built-in feedback loops — you know quickly if they're working. But the behind-the-scenes engine that runs your business? That's where the blind spots live. That's where successful businesses secretly start breaking down, even when everything looks fine from the outside. Gwen's monthly newsletter provides tips to help you identify bottlenecks others miss so you can build a business that performs well without consuming your life.

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