Gwen Bortner is a business advisor who provides outside perspective and unwavering accountability. She’s also the one to ask the hard questions others won't. After four decades of working across 47+ industries, Gwen has learned that marketing and sales have built-in feedback loops — you know quickly if they're working. But the behind-the-scenes engine that runs your business? That's where the blind spots live. That's where successful businesses secretly start breaking down, even when everything looks fine from the outside. Gwen's monthly newsletter provides tips to help you identify bottlenecks others miss so you can build a business that performs well without consuming your life.
You don't need more information
There's a time and a place for gathering information: when you're new at something. When you want to develop expertise in a specific subject. And when you're answering a specific question. |
Gwen Bortner | Everyday Effectiveness
Gwen Bortner is a business advisor who provides outside perspective and unwavering accountability. She’s also the one to ask the hard questions others won't. After four decades of working across 47+ industries, Gwen has learned that marketing and sales have built-in feedback loops — you know quickly if they're working. But the behind-the-scenes engine that runs your business? That's where the blind spots live. That's where successful businesses secretly start breaking down, even when everything looks fine from the outside. Gwen's monthly newsletter provides tips to help you identify bottlenecks others miss so you can build a business that performs well without consuming your life.
Reader — It is so easy to assume that "everybody knows about..." fill in the blank. But rarely have our marketing efforts truly been that well managed or wide spread. What is one aspect of your business that you feel everyone knows about but you could easily talk about more? For me, turns out the answer was, “What I actually do”! So in case you don’t know, I’m a business advisor who provides outside perspective and real accountability, and asks the hard questions other people won’t. What do...
Reader — This week’s question is one I find myself asking people with a team: are you sure you have the right person in the right place? The truth is, good people and the right fit are not necessarily the same thing. As our businesses transform over time, roles change along with the associated skills and behaviors. Has loyalty led you to keep working with good people who are no longer a right fit for the job/role they are filling? Who would you hire if you were filling each position for the...
Reader — A quick reminder of what we’re doing here, since these Thursday emails are new: instead of sending you more information (because frankly, you’re past that), I’m sending you one REALLY good question to help you get you into your CEO brain, challenge your assumptions, and break through confusion and indecision. My question for you this week is: are you delegating things you shouldn’t? Common wisdom says that we should delegate or outsource all lower-level tasks. But there are often a...