profile

Everyday Effectiveness | Biz Ops Exposed

Gwen Bortner is a no-nonsense Operational Strategist and Business Advisor with an intuitive coaching mindset. She helps visionary female entrepreneurs achieve their most ambitious goals without the stress and overwhelm of trying to do it all on their own. Her approach comes from the belief that personal and professional success looks different for everyone, and most business owners waste time and energy trying to conform to outside expectations and definitions of success. From finance to IT, and small business operations to academia, Gwen has seen cookie-cutter strategies put organizations on the fast track to frustration, burnout, and eventually failure. Problem-solving is her zone of genius, and Gwen can quickly discern the root cause of issues, simplify systems and processes, then create the most direct path to any given solution.

Featured Post

Adapting for success during the holiday seasons

Reader — The holiday season brings a unique set of challenges to your usual energy patterns. Between personal obligations, end-of-year business demands, and the general festive atmosphere, December rarely follows your typical workflow. This is exactly why understanding your energy patterns becomes even more critical during this time. Many business owners make the mistake of trying to maintain their usual pace in December while adding holiday commitments on top. This is a recipe for burnout....

Reader — Want to know the dirty secret about time management? It doesn't exist. Time is a fixed resource that moves at a constant rate. That’s not something that can be managed. When clients come to me, they usually have the following complaints: They feel overwhelmed, unable to keep up despite working constantly Their business is consuming their entire life. Family, health and relationships suffer. They feel guilty about not being "productive enough" even though they are exhausted So while...

Reader — Do you consider yourself a grateful entrepreneur? I'm not talking about posting inspirational quotes or keeping a gratitude journal (though those things are nice). I'm talking about the kind of deep appreciation that shapes how you run your business and make decisions. When you're grateful for your clients, you create services tailor-made for them rather than chasing trendy business models. When you're grateful for your team, you invest in their growth and create systems that support...

Reader — Last week's GEARshift took you through my process for setting values-aligned goals (you can read it here). This week, let's talk about the next crucial step: breaking down those big goals into actionable chunks. Even my most accomplished clients stumble here, so if this is where your own goal-setting has come up short, you're in good company. Fact: Goals are not Pie Most of us were taught to break down big projects into equal parts. While that works beautifully with pie, it fails...

Reader — Are you tired of setting business goals that look great on paper but feel impossible to achieve in real life? You're not alone. Almost every woman I’ve ever worked with hired me because they were frustrated by not reaching their goals year after year. Though my clients come from various countries, circumstances, and industries, they usually have one thing in common: The goals they’ve set compete with – rather than complement – their lives. So before I ever talk with clients about...

Reader — With just two months left in the year, a lot of business owners are either racing to the finish line or pushing all of the 2024 goals that feel out of reach into 2025. The fact is that even if you take the last two weeks of December off like I do, you still have about seven weeks to accomplish your goals. But before you decide to push through, I want you to look at those goals and ask yourself a hard question: Is this what I really want, or is this what I think I should want? Your...

A woman stands tall beside an open laptop wearing business attire with her hair in a high bun, looking out of a window that overlooks the city with the text "From Solo to CEO" Pivotal Shifts to Become the Leader Your Business Needs (Part 1) to the right s

— Making the leap from solopreneur to CEO requires a lot more than hiring a team or reaching a certain revenue goal. To truly act as a CEO, you have to fundamentally shift how you think about and run your business. As someone who has guided businesses and their owners through this transition for over 40 years, I've seen firsthand how challenging (and rewarding) this evolution can be. That's why I'm excited to announce a special 4-part series on The Business You Really Want podcast: From Solo...

Gwen and Tonya are shown together sitting at Gwen's dining room table. Microphones in front of them, Gwen has her blonde hair pulled back in a ponytail and Tonya's chin-length curly slat-and-pepper hair is as tame as it'll ever be. Both women wear glasses

— As entrepreneurs, we're often our own worst enemies when it comes to achieving success. But what if I told you that the problem isn't your work ethic or abilities, but rather how you're defining success itself? Tonya Kubo and I have devoted Episode 12 of The Business You Really Want to our listeners. We used our time together to address the current issues female entrepreneurs say they are facing right now based on reviews of the show and emails we've received from listeners. Whether you...

Gwen is shown standing with her hand on her hip in her teal blue cardigan and chunky necklace with the words "Weekly Course of Action".

— Have you ever been so sure of something only to gain a new perspective that challenges everything you thought you knew to be true? That happened to me earlier this year during a conversation with Tonya Kubo, our chief marketing and operations officer (you can call her the MOO 🐮). For years, I've run the Quarterly Tune-Up (QTU), a program designed to help business owners plan and achieve their goals. You’ve probably heard me talk about it. But when planning our October event, Tonya pointed...

Reader — It’s been about a year since I first considered building a container around my network in the form of the Partnership Pulse. Back then, the vision was to create a space where talented, driven professionals could come together, build authentic connections, and amplify each other's success. The format is simple: A monthly written newsletter that introduces you to partners within the network, and a quarterly meet-up that gives you time to connect with each other on a deeper level. I’ve...